Introduction
Welcome to Mellow Financial Ltd ("we", "our" or "the App"), developed and operated by MELLOW FINANCIAL LTD.
This Privacy Policy explains what personal data we collect, how we use it, and how we protect your information when you use our mobile application.
Data We Collect
When you use our App, we collect the following categories of data as disclosed on the App Store:
- Device ID — Used for Analytics and Tracking purposes
- Advertising Data — Used for Analytics
2.1 Data Used for Tracking
The following data may be used to track your activity across apps and websites owned by other companies:
- Identifiers (Device ID)
2.2 Data Not Linked to Your Identity
Usage and advertising data collected is not linked to your personal identity. We do not directly collect or store name, email, phone number, or financial information within the App.
Use of Data
Collected data is used for the following purposes:
- Analytics: to analyze App usage, understand user behavior, and improve performance;
- Advertising: to display personalized ads and measure the effectiveness of advertising campaigns;
- Tracking: your Device ID may be used to track you across apps and websites of other companies for targeted advertising and marketing attribution;
Data Sharing with Third Parties
We may share collected data with the following categories of recipients:
- Advertising Networks: partners receiving Device ID and ad interaction data for targeted advertising and tracking;
- Analytics Providers: third-party services to process usage data and improve the App;
- Legal Compliance: data may be disclosed when required by applicable Philippine law.
Data Retention
We retain collected data only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Analytics and advertising data is generally retained for a maximum period of 24 months.
Data Security
We implement industry-standard administrative, technical, and physical security measures to protect the data we collect. However, no security system is completely infallible, and we cannot guarantee the absolute security of your information.
Your Rights under Philippine Law
In accordance with the Republic Act No. 10173 — Data Privacy Act of 2012 and regulations of the National Privacy Commission (NPC), you have the following rights:
- Be informed whether your personal data is being processed;
- Access the personal data we hold about you;
- Rectify inaccurate or incomplete data;
- Erase or block your data under applicable circumstances;
- Object to processing for specific purposes;
- Data portability — obtain a copy of your data in a structured, machine-readable format;
- File a complaint with the National Privacy Commission (NPC) at privacy.gov.ph.
You can also disable personalized advertising in your device settings (e.g. "Allow Apps to Request to Track" on iOS). To exercise any of these rights, contact us using the details below.
Third-Party Services
The App may link to third-party websites and services. We are not responsible for their privacy practices or content. We recommend reading their privacy policies before providing any personal data.
Children's Privacy
The App is not intended for persons under 21 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with data, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be published in the App with a revised "Last updated" date. Continued use of the App after changes take effect constitutes acceptance of the updated Policy.